RISE Curriculum
Incubator
Unit 1
Mission & Vision
- Confirming the mission and values of the organization
- Working with the CEO on an internal communications strategy and leadership growth
Unit 2
Target Market and Market Research
- Identify the market and research potential customers and stakeholders to partner with
Unit 3
Validating the Customer & Solution
- Working with the founder on validation of the product or service
- Exploring market fit opportunities while obtaining clarity around target audience
Unit 4
Understanding the Competition
- Conduct feature assessments
Unit 5
Product Positioning
- Value Proposition/Sustainable Competitive Advantage and SWOT Analysis
- Develop the Unique Value Proposition
Unit 6
Product Development
- Begin to look at supply-chain and/or product development
- Investigate manufacturing and development studies
- Create a milestone schedule for product completion
- Does the team need technical support or staff?
Unit 7
Marketing and Communications
- Develop and complete the first draft of a Marketing and Communications strategy
- This foundation will begin the process of a sales strategy and plan a product/service launch (i.e. Go To Market Plan)
Unit 8
Sales Planning Part 1
- Mapping your buyers’ journey
- Using the buyer journey map to inform Demand Creation, Sales Process and Enablement, and Customer Success
Unit 9
Sales Planning Part 2
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Design and build your Demand Creation and Sales Enablement portfolios, Funnel, Revenue model and pipeline, as well as identifying Key Metrics
Unit 10
Building The Team
- Developing employee agreements
- Working with the founder on building the team
Unit 11
Budgeting
- Addressing incorporation and general accounting knowledge
Unit 12
Financial Forecasting
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Engage with an accounting firm
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Become familiar with financial statements and expectations
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Ensure the financial forecast is sufficient to sustain operations.
Unit 13
Government and Other Programs
- Research funding opportunities from government grants to equity
Unit 14
The Pitch
- Create an Investor Pitch with clearly defined problem solution (mandatory)
Accelerator
The Roseview Global Accelerator Program is the final element in the Roseview suite of programs. In this program, we coach and advise you as you implement your business plan and launch your business.
We use our extensive experience, skills, and knowledge to help you execute on the business plan which you evolved and refined during incubation. We bring in leading industry professionals to create a tailored approach for your company, putting you in position to grow a scalable and profitable business.
Our goal is the long-term sustainability of your business