BASE Curriculum
Presentations
Unit 1
Welcome
- Welcome to the Roseview BASE Program
- Meet your Program Founders and Mentors
- Goal setting Questions
Unit 2
Legal
- The Law – What you need to know when you own a business in Canada
- An introduction to CanadianBusiness Corporations Act
- Legal structure of corporations,contracts and the duties of directors and officers of corporations
Unit 3
Accounting and Banking
- Introducing Canadian Accounting Practises and the Banking System
- Gaining an understanding of accounting terminology and concepts
- Introduction to the Canadian banking system and raising capital from angel investors or private equity
Unit 4
Government in Canada
- An introduction to the levels of government in Canada
- Who does what and why
- Immigrating to Canada?
Unit 5
Real Estate
- “Location Location Location”
- Commercial and residential real estate, pricing and availability
- Completing real estate transactions in Canada
Unit 6
Education System
- Overview of education system in Canada
- Elementary School, Secondary School, Post-Secondary School
- Presentation by Conestoga College
Unit 7
Marketing and Communications
- How to talk about your company “What do you do?”
- Preparing a Strategic Communications Plan
- Your elevator pitch
- Why social media matters
Unit 8
Business Plan and Knowing Your Market
- Key components of a plan
- What investors want to see in your plan
- Strategic planning for your organization
- Market research and competition
Unit 9
Budgeting
- Building a budget and best practices
- Working through a one year budget and projections
Unit 10
Present Your Company
- Let’s talk about it
- Elevator Pitch Presentations
- Working on an investment pitch deck
- Media coaching – how to talk to a journalist about your company
Workshops
→ Workshops are delivered one on one to your company to ensure confidentiality
→ Go in-depth and develop key elements unique to your business
→ Go beyond theory – practical advice for your company
Workshop 1
Welcome
- Building your business plan
- What are the unique characteristics of your business
- What is the problem you are solving
- What is the solution you are offering
- Who is your market
- Why are you better than your competitors
- Internal use of business plan
- External need for business plan
Workshop 2
Marketing and Communications
- Specific requirements for your business in Canada
- Establishing your objectives
- Key messages
- Choice of media
- The role of opinion leaders in your strategy
- Strategy into action
Workshop 3
Knowing Your Market and the Competition
- Digging deep into your market
- Understanding market segments
- Your solution often defines your market
- Will your market cover the cost of your solution plus
- Where you fit in the competitive landscape
- What differentiates your company from the competition?
Workshop 4
Budgeting
Create a budget for:
- Your company
- Your ideas
- Budgets vs Forecasts
- Top down, bottom up
- Cash flow vs financial accounting
Workshop 5
Present Your Company
Create a pitch for:
- Introducing your business
- Investors
- Media
- Customers